About Us
At Premier Performance we speak the language of performance. We’re not your average wholesale distributor. In 1999, Rus Michaelson got excited about adding power to his Ford Super Duty, using a propane injection system by Bully Dog, Premier Performance was born. Built around enthusiasts, Premier Performance carries over 300 product lines with seven warehouses throughout North America. We are known across the industry for the relationships we value with both our dealers and our vendors. Our distinct level of service was recognized in 2012 when we were named the SEMA Warehouse Distributor of the Year.
Our unique take on the industry ensures that you’re working with a team that understands what makes your business tick. From shipping times to product applications, we are the aftermarket wholesale distributor that can help take your business to the next level. Getting familiar with a new product line and have questions? Our sales team receives regular training from our product manufacturers and is well equipped to help answer your questions. Become a Premier Performance authorized dealer today!
Warehouse Locations
Headquarters
Rexburg, ID 83440
Utah
Salt Lake City, UT 84104
Kentucky
Louisville, KY 40229
California
Fresno, CA 93722
Texas
Carrollton, TX 75006
Washington
Silverdale, WA 98383
Colorado
Longmont, CO 80504
Calgary
Calgary, AB T3K 0S5
Ponoka
Ponoka, AB T4J 1J8
Testimonials
Our History
-
1999
Rus Michaelson installs a propane injection system on his Ford Super-Duty. Premier Performance was born.
-
2002
Premier establishes its first warehouse in Rexburg, Idaho
-
2005
The Premier Peformance test vehicle program is established.
-
2006
Premier's Kentucky warehouse is built.
-
2007
Warehouse in Texas helps increase speed of delivery.
-
2008
Warehouse in California is built to serve the west.
-
2012
Canada's Warehouse is completed.
-
2012
Premier Performance is named the 2012 SEMA Warehouse Distributor of the year. "We Speak Diesel" becomes an official trademark of Premier Performance.
-
2013
Premier Performance Products acquires Northridge 4x4 and expands in the Jeep and off-road markets.